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Friday, July 20, 2012

Breaking Into Fmcg

By Louise Adams


The FMCG industry deals with lots of food and non-food products. Often people purchase these types of goods due to clever advertising by manufacturers. Fast moving consumer goods are not products which require a lot of consideration by the buyer. Usually you will find these items in supermarkets and convenience stores. Often industry manufacturers are looking at new ways in which to sell and promote their goods. On a day to day basis everybody in the western world uses consumer goods.

FMXG businesses are built on their brand names being recognized and sold in as many places as possible. The supply chain of consumer goods includes suppliers, manufacturers, logistical companies, warehouses, distributers, wholesales and many more. Careful marketing including advertising, promotional offers, free trials and television and internet marketing campaigns are required in order to run a successful consumer goods business.

In the fast moving consumer goods industry marketing is everything. Whether you have previous marketing experience within the industry or are moving into the industry for the first time there will be an area which is bound to interest you.

Whatever stage you are at in your career you are more likely to be successful if you work with a specialist FMCG recruitment firm. A recruiter can help in a number of ways such as; getting your CV noticed, acting as a go between when negotiating terms, showing you vacancies that you did not know existed previously.

Axis Search is a fast moving consumer goods recruiter. Axis Search can help you find a job in the industry today. Whether you are new to FMCG or have worked in the industry for years Axis will be able to help and advise you.




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