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I've made a series of 7 extremely important questions that I am interviewing myself on to give you the answers for them. I'm interviewing myself because I am doing something beyond the normal, which creates Top of Mind Awareness (TOMA). Additionally, it is indeed my belief that you will comprehend the questions and answers on a much deeper level. The deeper comprehension comes from the dialogue going back and forth in an interview format. With regards to this article, I'm only asking and answering question one of the series.

Question 1 Let's get to the point. Whenever you come to my office for any consultation, I've got a sign behind my desk, in my office so that you can see it as soon as you walk in the door. All my clients notice it; if they do not notice it on their own, I point it out to them. Exactly what does the sign say and how come I have got that sign behind my desk? Why do I really want you to look at it every time you walk into my office?

I have never seen other people who has anything like this sign. I've been invited into a large amount of folks offices and been invited to their home offices. Almost everyone has little cute sayings posted here or there around the walls or even the desk. However, that did not jive with me in my office. I needed something more in my clients as they are coming into my office inside my house using the wishes to change their business as well as their lives. What I realized is I'm helping these individuals with their business, to grow their business, and so i felt the duty to complete more than motivate them with nice cute sayings. I desired something powerful with a lot of punch to obtain and keep their attention.

Yes, I noticed they needed something since there was this syndrome causing "the deficiency of attention." Things I learned by conducting so many hundreds of consultations over many years is that everybody tends to get off track. It was as though they couldn't keep a clear head. It had been as though I were the only one playing 8 ball, and everybody else targeted at another ball. I desired something short, simple, and impactful to get them to allow me to guide them and teach them to hit the 8 ball, too. Nobody could remain focused around the 8 ball until I came up with this statement.

When you're playing pool, you ought to be strategizing which balls you hit. You think ahead to find out in which the cue ball bounces back so that you setup the knocking in of the 8 ball. I had a professional pool player teach me that one time. I figured, well, it is the same task for your business. You should be staying centered on everything you do with your eye on the 8 ball, the figurative business 8 ball. I noticed that lots of consulting clients never mastered the focus from the business 8 ball. They always scattered their efforts on all these great ideas. You realize the condition that creates an idea after a concept after a concept.

In response to their lack of attention, a responded with a little phrase called "STI - Stop the Ideas," because everyone has them. Honestly, I get the same way sometimes, however the phrase on my desk makes me think a little different than a lot of people. Once I get all of these ideas, I come back to the 8 ball never losing focus. Therefore, to respond to the question that will certainly help you, the listener, the sign that you will see whenever you visit my house into my office as a coaching client is the most important question of your business, "What's the fastest way to the cash?" That saying is just a fun way of saying you need to keep a clear head on the 8 ball. You have got to stay focused on the ROI, the Return on Investment, which is your business 8 ball.