Find a Job

Time to be shocked! I might be the only one who informs you the truth about your customers. That truth is that the customer may not always be right. In fact, it is likely there are times your customer is wrong. Therefore, I am going to share a message for you which will completely liberate you from stress and worry. I realize that this advice is shocking, but you have to cut loose the customers that insist they are right when they're wrong. Why? They are going to say that your advice didn't work. Yeah, it did not work because they weren't willing to do what you said to do to improve their business.

I used to worry that people didn't listen. It bothered me more than them that they weren't being more successful. However, I finally realized that a lot of people weren't going to do what I said no matter what I suggested. For a while, I would fight them on it. I'd attempt to convince them I was right and that they should do what I said. Then, I came to a point where I said, "Okay. If you are willing to invest thousands of dollars to hear me give advice, then not use it, who am I to fuss over it anymore." I gave the value to them; they are the ones that choose not to use it or choose not to do anything with it.

Furthermore, I realized that it's not the truth that the customer is always right. As a matter of fact, some customers are not only very wrong; they are nothing but shit-disturbers meaning they are constantly looking to stir up chaos. In this case scenario, there are four words to remember when dealing with them, cut them loose fast. These people are not worth your valuable time. Rather, they incur additional cost because they require more of your time and energy. Also, they irritate the rest of your clients or audience members in focusing all their time on trying to be right, so cut 'em loose fast!

Therefore, I've created my very own rule. My rule is that I do not, under any circumstances, work with anybody who irritates me or wastes my time. Life is too short. I'm serious. It's not about them and me; it is about me and me. With regards to your business, it's about you and you! Start looking at life from your standpoint and determine who's wasting your most valuable commodity - your time!

Sometimes we get somebody questioning, "But yeah, but you know, you should do it this way.

You should do it that way." I say, "I am sorry. That's not the way we do things. We would love to work with you, but that is not our policy in the way we do things. If you cannot match how we have been doing it successfully for years then, no problem, we could just work with different people." Again, my rule is when people are irritating or if they're shit-disturbers by acting mean and rude to me, my staff, or my clients or audience, I will go so far as to not let them buy a product or ever come to the seminar again. I value what I am doing, and our time is too precious. I'm not going to work with anyone who has that behavior. That's our rule.